Over the past few years, the business of social media marketing in India has increased a lot where companies hire professionals to boost their digital presence to attract and engage with potential customers. The social media marketing is perfect for a brand to promote any online as well as offline product or service.
The objectives for brands who use social media marketing are to create awareness, build a community and engage with customers.
The information gathered from social media used by brands to gain better customer insights, improve customer experience and also for new product development.
Social Media Mobile Facts :
The total number of users access internet on mobile is 200 million and the total number of users may increase to 500 Million by 2018.
The percentage of website traffic is gained via mobile devices is 72%.
Benefits of social media marketing
The benefits of social media are to provide news about current events, encouraging professional networking and allowing families members to stay in touch with each other.
- Gain valuable customer insights
In real time, social media helps to generate a large amount of data about customers. There are photos and videos daily uploaded 4.6 billion likes on Facebook, 500 billion on Tweet, and 95 million to Instagram. With the help of social media strategy, brands get to know about all the information about customers, how they feel about your brand.
- Increase brand awareness and loyalty
Social media helps to make it easier for your customers to find and connect with you. Social media helps to connect with your customers that you are likely to increase customer retention and brand loyalty.
- Run targeted ads with real-time results
Social ads are the way to promote your business and distribute content in a cheap way. This is the powerful targeting options where brands can easily reach to the right audience. For example, if you run an ad campaign, go through the segment like location, company, job title, gender, and age.
- Build relationships
Social media marketing isn’t to blast your company’s sales pitch; it’s an easy way to build relationships with your customers. For example, social media allows tourism to create a dialogue with travelers, thus this builds relationships with customers before, during, and after they have booked a trip with the company.
Get started on social to grow your business
Social media marketing is the best way for growing your business and it is a way to learn more about your customers, engage with your audience, and extend your brand reach, you’ll be converted before you know it.
If you’re looking to take your social media marketing to the next level in 2018, contact Technoheight