“For every sale, you miss because you’re too enthusiastic, you will miss a hundred because you’re not enthusiastic enough.” – Zig Ziglar
The lead generation process is all about finding potential leads with the hope of nurturing them throughout the buying process to help convince them about your offers.
It’s not a rocket science; anyone can become knowledgeable about lead generation process with these 5 easy steps:
- START WITH CONTENT
Compelling content is the essential ingredient of lead generation. That’s why we put emphasis on developing a content strategy that includes all the tools we can use to generate traffic, such as your blog, SEO, digital advertising and social media.
- OPT-IN WITH STYLE
Buyers put up all kinds of walls to resist our attempts at getting them to “opt-in” for content. By making every step in the marketing process mutually beneficial, we can break down those walls with opt-in methods that get the information we need to establish leads.
- CREATE LEAD MAGNETS
Lead magnets are content offers that close the gap between visiting a page and giving up information in return for valuable content. The goal is to get permission to begin a relationship that results in a purchase. Examples of lead magnets include:
Explainer videos, Bonus tips, and tricks, Free trials, ebooks, Informational webinars, White papers, Interviews with experts on specific topics
- LANDING PAGE DESIGN
This is huge. Optimizing landing pages is one of the essential steps in the lead generation process. A landing page is any page that your prospect lands on after clicking a digital ad, blog post or other content offers. They typically exist separately from your website and are used primarily for single campaigns. We use design techniques and best practices that lead to a singular call-to-action (CTA). For a more in-depth look at landing page design and conversion, techniques visit our Academy.
- LEAD SCORING
Lead scoring is a valuable component of marketing automation that allows you to prioritize leads based on website behavior. By assigning point values to various interactions, a lead can generate a score that indicates where the prospect is in their purchase journey. This real-time feedback can save you time and money, allowing sales to focus on the hottest leads.
We hope you enjoyed reading them as much as we enjoyed compiling them. We welcome you to share your lead generation process in form of comments and if we like them, we’ll feature them on the blog.
Technoheight provides multi-channel lead generation services for global businesses to boost sales and revenue. We are the number 1 company in India for generating business leads. We work with experienced professionals to get the most useful and prominent lead for your business.