- info@technoheight.com
Empowering Ad Tech Innovation with Data Management Excellence
About
Our client stands as a prominent player in the dynamic Ad Tech Industry, celebrated for their innovative website-embedded tool. This tool, known as the interactive engagement embed, provides a customizable unit that seamlessly integrates poll, quiz, and trivia questions directly into websites. This interactive approach enriches user experiences by tailoring content to individual preferences, while simultaneously offering publishers valuable insights into their audience’s preferences and behaviors.
Challenges
Despite their innovative edge, our client faced several significant challenges:
➔ Customized Reporting: The client needed to generate daily reports customized for their partners, with a particular focus on publishers. These reports required detailed breakdowns of revenue, including geographical distribution, platform performance, ad unit performance, and ad size metrics.
➔ Comprehensive Data Management: The client sought to establish robust data management processes for both their partners – publishers and demand partners. This encompassed the entire journey from ‘publisher onboarding’ to the ‘go live’ phase, ensuring data integrity and efficiency.
➔ Financial Workflow: The client needed a streamlined payment system, encompassing tracking of payments for both partners and management of team members’ payroll. Timely reminders for executing payments were crucial to ensure smooth financial operations.
➔ Performance Analysis: The client aimed to gain in-depth insights into team performance and operational efficiency. This holistic approach aimed to optimize all facets of partnership and operational functions.
Solution
To address these multifaceted challenges, our team developed a comprehensive solution:
➔ Customized Reporting: We successfully delivered both manual and automated reports that catered to the unique needs and preferences of each partner, with a specific focus on meeting publishers’ requirements.
➔ Efficient Data Management: Our expertise extended to efficiently managing the entire data lifecycle, from ‘publisher onboarding’ through to ‘going live’. This involved rigorous data validation and maintenance, ensuring data integrity and efficiency.
➔ Streamlined Financial Workflow: We introduced user-friendly online trackers that facilitated seamless payment creation and tracking for every vendor. This streamlined financial workflow reduced delays and improved financial efficiency.
➔ Performance Evaluation: We provided comprehensive evaluation and audit reports for various client departments. These reports served as valuable tools for assessing individual team members’ and departments’ performance. This enhanced transparency, accountability, and the overall efficiency of the client’s operations.
