Data management make sure your business data gives you great results from analytics. Developing a good on-set data management system can free you to be more creative. Here are five ways to do it. Data management is not just about backing up files or storing data in the cloud. You should also ensure that your data is properly protected and easily retrievable.
Make sure to look at these top data management tips for beginners:
Don’t require fields. When you are creating a form or landing page, don’t require fields to be filled out. If you do require it, you will find 65 percent of your data to be false. The only field that should be required is the e-mail address.
Data augmentation is key. Try to use secondary data sources. This means that if you ask people for their e-mail, you can use a data vendor to give you all the other data you require. This approach keeps your database clean because you’re not requiring fields to be filled out.
Refresh. Your data has an expiration date — and this goes for e-mail addresses especially. Do your best to find the average tenure of your key demographic. Most marketers change jobs every 2.5–3 years, so if your demographic is marketers, it is out of date every 3 years.
Learn over time. Another great trick is to ask questions over time to get data points on people. This is usually called progressive profiling.
Behavioural data is better than demographic data. Remember that what people are doing is going to be more important than who they are. Getting this data will be easy with marketing automation.
Big data . . . forget it. Big data really isn’t something you should worry about. You’ll get what “big data” truly is with the basic lead tracking from your marketing automation tool. Concern yourself with small data; you’ll find it easier to manage, and your campaigns will be more effective. Small data includes what web pages people look at, how long they stay on the site, and other actions and behaviours they exhibit.
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